U-values however do not describe all thermal performance dynamics, and do not take into account for example the significant role played by material density / thermal mass, also know as decrement factor or decrement delay.

Decrement factor describes the time taken for heat to transfer through a total thickness relative to the density of a material. And in short, natural fibre materials such as wood fibre, Hemp, Jute, Flax and Sheeps wool can have a material density and decrement factor that is two, three and even four times greater than the typically specified lightweight man-made insulation products such as polyurethane, polystyrene or mineral wool.

What that translates into, particularly in the height of summer, and depths of winter is, by slowing the time taken for heat to pass through a wall, roof or floor has a direct correlation on reducing the energy required to either further cool or heat your building.

With synthetic insulation materials that total time is typically between 4-6hrs. Which in the height of summer means by early afternoon your building is only ever going to get hotter even with the windows open.

In comparison, the decrement factor of natural fibre insulation materials can be between 12-18hrs. Meaning the suns heat in summer will never fully penetrate your building. And in winter heat will never fully escape.

Most significantly, and particularly exciting, that then allows you to be able to create a consistent ambient temperature in your home or business all year round, irrespective of external conditions, without the need for additional cooling and only minimal heating, offering you exceptional long term financial, energy reduction and health benefits.